Turn YourSeven-Figure Practice into a High-Profit, Multi-Million Dollar Law Firm that Runs Itself

Discover how to break the dreaded time-money chain, unlock accelerating profit from a well-managed practice, and create lifestyle autonomy as a multi-million dollar law firm owner.

Does this sound like you?

“I’ve built a practice that generates consistent clients and revenue, but I’m working more than ever. I’m still working as the ‘legal technician’ and it seems like no case can move forward without my direct input.”

“My staff won’t leave me alone! I’m ready to step back and let my staff attorneys handle the day-to-day, but it seems like there’s no one in my office prepared to take charge so I can spend time doing what I want.”

“It seems like money is coming in one end and flowing out the other. I’m staying in the black, but I am concerned that one more financial crisis would undo all the hard work I’ve put into my law firm.”

“My law firm has been at the same revenue level for years. I take home the money I want, but I am ready to grow my firm’s revenue and reach a whole new level and I am unsure of what the next steps are.”

“I’m constantly hiring. I have a few core people who’ve been running my firm for years, but the rest of my staff are constantly turning over. I don’t know if I am hiring the wrong people, or if there is something wrong with my law firm’s culture.”

“I made a big investment in my law firm that went completely sour. I want to avoid making that mistake again, but I am not sure what went wrong.”

“I’m ready to do A LOT less in my practice. I’m not quite there yet, but I want to work toward a future where I stay at my vacation home most of the year while my practice runs on auto-pilot.”

You’re

Not Alone.

“I’m Ben Glass, and along with leading law firm coach Charley Mann, and we are inviting entrepreneurial law firm owners to combine their innate ingenuity and drive to succeed with our best-in-class guidance and strategic planning to achieve unrivaled growth and profit in their practices.”

Are you accidentally building an elaborate mouse trap designed to lock you deep inside your law
firm until you finally wake up and realize this isn’t what you want from life?

Sounds scary…

Yet it’s the most common outcome of running larger law firms.

While you may enjoy the hefty personal income of a seven-figure firm, let me ask you an important question:

Are you required to be there to make that money?

If your personal work is needed to generate revenue, you don’t have a business… You Have a Job.

No doubt it’s a job many would like, but you didn’t open your own law firm and grow it to seven figures just for the financial spoils. You don’t want to be stuck trading hours at your desk for money, even if it’s more money than you ever thought you’d be bringing home. After all, the money you make can’t buy you time… unless you’re putting that money toward transforming your law firm into an autonomous, systems-based practice, allowing you to come and go as you please.

The I.C.O.N System was built specifically for seven-figure firm owners like YOU with a proven method for increasing profit, adding millions in revenue, and giving you the freedom to work whatever hours you want on only the most important projects for you.

You can build the firm you really want to the size to best support your ideal lifestyle.
For some, it’s a solid $3 million with a big chunk of it going to personal income. For others, they want offices multiple locations (even multiple states) with a million-dollar or more annual payout from the practice.

When you “crack the code” on how growth occurs at seven figures, you can achieve far more than you ever thought possible!

This is the magic of the multi-million dollar firm. As you grow, you gain:

Economies of scale available only to seven- and eight-figure firms that allow you to focus on the Reinvestment Cycle critical to massive, accelerating growth
Revenue stability with far fewer outlier years (better for budgeting and producing reliable income)
Ability to test new strategies on a larger scale with less pressure on needing an instant win, meaning your BIG IDEAS actually have time to mature and produce a positive outcome
Higher margins on every signed client thanks to high-performing management and operation systems

You are ready to create an OWNER-INDEPENDENT business from you law firm. It will no longer rely on your efforts to get to the next level. Instead, through a better understanding and integration of the Marketing-Operation-Finance triangle, you will unlock millions in potential revenue from your current practice!

All you need is the right plan, a hard push to get started, and ongoing guidance to keep you on course.

You were able to get to seven figures (not an easy task, so congrats on joining the club!), so I know you have what it takes to turn your firm into an autonomous engine for growth and build a better lifestyle for you, your family, and even your employees!

This Could Be You...

“ Our gross revenue is 148% compared to the same timeframe last year”

– Jackie Bedard | Estate Planning | North Carolina

“ GLM has changed my entire work life and personal life. My wife and I have financial security and are planning to purchase a vacation home in the next two years.”

– Max Meyers | Personal Injury | Washington

“ Great Legal Marketing has totally transformed my marketing efforts and how I spend money to attract business.”

– Tim Miley | Personal Injury | West Virginia

“ I take time off whenever I want; I never miss important school events; and am always home for family dinner.”

– Stacey Barrus | Personal Injury | Texas

“ The things that Great Legal Marketing is teaching are so advanced and so much on the cutting edge, I have a huge advantage over my competitors.”

– Bob Battle | DUI | Virginia

Introducing…

The ICON Program

Master the Principles and Strategies for Unlimited Growth!

Ambitious law firm owners like you need, more than ever, a TRUSTED RESOURCE away from the negativity and noise holding you back from hitting the next stage of growth. You want to hear from experts who have “been there, done that” but who are also pioneering the next opportunities for practice owners.

The ICON program is about MASTERY OF YOUR LAW FIRM as a business.

Here’s what an ICON member like YOU will do in just the first few months as part of going through the core four-step system:

Master your natural INFLUENCE as a marketing factor, leadership style, and growth driver for the practice while removing you from smaller tasks.

Solidify and codify the CULTURE of your firm, including developing the core values and setting the known standards for performance in the practice

Build your OPERATIONS road map for higher efficiency (meaning greater profits) and a more stable chain of command (meaning fewer questions and “pop-ins” in your personal office)

Nail down the primary NUMBERS that drive the growth of your law firm… most businesses only monitor the past, causing them to make poor decisions; you will learn how to look forward using specific numbers that predict the outcome

Success Story!

“Do You Want to Learn What They Should Have Taught Lawyers In Law School?” ”

It’s very simple.

Do you want to grow your law firm to the point where you can have more time for yourself?

Do you want to enjoy the practice of law again and not feel like you’re in the “rat race?”

Do you want to learn what they should have taught lawyers in law school about the business and marketing of law practice?

Is that you?

That was me. But not anymore. One of the best decisions I’ve made in my practice was to become a part of Great Legal Marketing.

Abe Cardenas

Immigration, Florida

What’s Included with ICON Program Membership

All of the core ICON program materials are immediately available in our membership website, including:

Monthly Modules

Office Hours Sessions

Monthly ICON Letters

Templates and Guides

Special Membership BONUSES

...Plus

Unlimited Email Support

Instant Access to New Marketing Reports and Guides

Exclusive Attorney-Only Membership Directory

The ICON Program’s Module-Based Monthly Training

Bust Open the Potential on Your Practice with The Best-in-Class Training Program for Seven-Figure Law Firm Owners

module 01

Why Lawyers Should Become “Empire Builders” and How that Serves You (and Your Clients)

How a simple change of thinking can free you to grow your practice how you want.

In this module, you'll learn

How you can build exactly the life you want through the practice of law.
Why the response to the “lawyer wellbeing” crisis has been all wrong, and how we approach it differently to truly give law firm owners what they need.
Why you should design your life to meet your expectations and desires.
How building an empire not only enhances your life, but also the lives of everyone around you.
The real reason good lawyers go bad, and what the bar can (and should do) to help.
How to live a happy, joy-filled life as an attorney.

module 02

How to Define Your Law Firm’s Core Values to Enhance Your Practice, Your Marketing, and Your Life

How you can develop core values that will actually have meaning and will guide all the decisions in your firm.

In this module, you'll learn

What you should consider as you are establishing your core values so what you create makes a meaningful impact on your practice.
Why core values are literally the CORE of your practice and how you can use them to enhance your law firm.
How you should use core values inside (and outside) of your law practice to improve your profits and your life.
How to hire staff based on core values to create a highly motivated and productive team.
Why you should use core values to make key decisions in your law practice and get tremendous results.

module 03

How to Build a Workplace Culture that Enables Everyone to Thrive

Getting the right people in the right seats doing the work that energizes them.

In this module, you'll learn

Increase job satisfaction in all your law firm’s key positions.
Discover strategies on how to identify your law firm’s current culture and change the parts that you need to.
How to train employees to identify issues in your practice and act to fix those issues on their own.
Improve upon or fix processes in your law firm that will lead to more efficient systems.
How to attract top-tier employees who will fit your law firm culture (without increasing the salary for that role).

module 04

How to Hire for Your Law Firm’s Success (and Fire the Employees Who Just Don’t Get It)

Identify areas for new hires and growth within your practice and discover how to find the best people for those roles.

In this module, you'll learn

How to create the “must have” hiring and staffing tool that defines the responsibilities for each role within your practice.
Tips on how to write a killer job listing that attracts the best possible candidate for your law firm.
Great Legal Marketing’s three-step interview process that is guaranteed to weed out the bad candidates and make the best candidates excited to work with you.
How to onboard new employees to set them up for success and make them excited to be part of your growing practice.
What you need to do when an employee’s performance is lagging behind your expectations and how to give a constructive performance review.
The secret behind firing with empathy but without guilt and how to make your employee happier because of it.

module 05

How to Embrace the Role of CEO and Thrive as the Visionary of Your Law Firm

Discover a better way to serve your law firm’s clients (without doing all the legal work.)

In this module, you'll learn

How to do only the work you want (without feeling like you are working at a self-created job).
Why working as the CEO of your firm is better for you, your law firm, and everyone in your circle of influence.
How to magnify your impact on your practice and your community.
How to reduce your stress and increase your happiness while getting more out of your practice.
The best way for lawyers to transition into CEO role.
How your ego gets in the way of your success and prevents you from reaching your goals.
What the true responsibilities are of a law firm CEO.

module 06

What You Need to Create an “Operations Manual” that Will Guide Everything in Your Law Firm

Create systems in your practice that will better serve your clients and your bottom line.

In this module, you'll learn

How to create efficient systems and processes WITHOUT documenting every single activity in your practice.
Exactly what you need to create an operations manual that you can hand to new employees and have them instantly understand how your practice works.
The easy way to get all of the institutional knowledge that lives in the heads of your senior staff on paper.
The core processes you MUST outline in your operational manual that will safeguard your practice in case of turnover

module 07

How to Better Manage Your Law Firm’s Budget to Safeguard Your Financial Future

The critical piece of practice-building that is seldom discussed but absolutely essential.

In this module, you'll learn

How to meaningfully address the root cause of financial issues in your practice.
How to identify data you need to properly prepare your law firm’s budget.
How to foster open and honest communication about your law firm’s financial situation at all levels of your practice.
The seven simple steps to create a smart law firm budget that will set up your practice for success.
The basics of setting revenue goals that will excite and motivate everyone within your practice.
How to scale your marketing budget to allot for more growth

module 08

How to Establish an Organizational Chart for Your Law Firm that Will Define the Right Seats Needed for Your Practice to Operate at 100%

Full guide to establishing an organizational chart that will assign the right people to the right seats and ensure your firm is operating at peak performance.

In this module, you'll learn

Why law firms making more than a million dollars in revenue should be focused on getting the right people in the right seats.
How to use an organizational chart to define YOUR job within the law firm so you are only doing the work that makes you happy.
Why “boring” topics like organizational charts actually get your employees excited at coming to work.
How to define the structure of your law firm that best suits your practice and ensures your practice is positioned for growth.
The most important roles for practices that earn more than a million dollars each year.
The process for defining exactly who does what in your practice so no one in your law firm ever asks “who’s supposed to do this?”

... Plus much more!

Join the HERO Program and Also Get These

Exclusive ICON Member Bonuses

Bonus 01

Engineering Your Super Squad: How to Build an All-Star Team for Your Law Firm

Engineering Your Super Squad is GLM’s one-of-a-kind expert hiring system. The program’s new Superhero Attraction ads will bring you the best candidates, and the Super-Screening Interview process will make sure you choose the best ones!